0704-883-0675     |      dataprojectng@gmail.com

THE IMPACT OF MARKETING RESEARCH ON DECISION MAKING

  • Project Research
  • 1-5 Chapters
  • Abstract : Available
  • Table of Content: Available
  • Reference Style: APA
  • Recommended for : Student Researchers
  • NGN 3000

ABSTRACT

This study examines the impact of marketing research on decision making. Specifically, the study examines whether the Nigerian Bottling Company make effective decision by employing marketing research, examines whether marketing research help the Nigerian Bottling Company in serving the customers better, examines whether the adoption of marketing research promote competitive advantage for Nigeria Bottling Company. The study employed the survey descriptive research design. A total of 30 responses were validated from the survey. The study adopted the balanced scorecard theory. From the responses obtained and analysed, the findings revealed that the Nigerian Bottling Company make effective decision by employing marketing research. Furthermore, marketing research help the Nigerian Bottling Company in serving the customers better. The study organizations  must  scan and research on their environment  before  making decisions  and  bench  marking  their  competitors  in  order  to  act  in response to any threats and opportunities. More so, organization  must  commit  adequate  resources  into strategic  marketing  research.  These  resources  must  include materials;  human  input  and  technology  to  enable  them  strive  for competitiveness and play a leading role in the industry.




FIND OTHER RELATED TOPICS


Related Project Materials

CHALLENGES BESETTING THE EFFECTIVE TEACHING AND LEARNING OF BIOLOGY IN SECONDARY SCHOOL

Abstract

This study is on challenges besetting the effective teaching and learning of biology in secondary school. The t...

Read more
FORMULATION STUDIES OF ACACIA SIEBERIANA GUM IN CHOROQUINE AND METRONIDAZOLE MATRIX TABLETS

ABSTRACT

The crude plant gum from African Acacia sieberiana was purified and investigated for use as a matrix excipient for chloroquine p...

Read more
PHYTOCHEMICAL AND SOME BIOLOGICAL STUDIES OF THE METHANOL LEAF EXTRACT OF ASPILIA AFRICANA (PERS.) C. D. ADAMS (ASTERACEAE)

Abstract

Aspilia africana, (Pers) C.D. Adams; (Asteraceae), a semi perennial woody plant, commonly known as haemorrhage plant is widely d...

Read more
A STUDY ON THE PROBLEMS FACING SECONDARY SCHOOL EDUCATION IN NIGERIA

BACKGROUND TO THE STUDY

Education is the process of bringing desirable change into the behavior of human beings. It can...

Read more
STANDARD PRECAUTIONS AMONG HEALTH CARE WORKERS

Abstract

History has it that anything that the hand of Midas touched turned to gold. There is power in...

Read more
EFFECT OF TWO TEACHING METHODS OF COMPUTER SCIENCE ON ACADEMIC ACHIEVEMENT OF JUNIOR SECONDARY SCHOOL STUDENTS IN ENUGU EDUCATION ZONE

ABSTRACT

This study was carried out to examine the effect of two teaching methods of computer science o...

Read more
INFLUENCE OF SOCIO-ECONOMIC FACTORS AND GENDER ON BUSINESS EDUCATION STUDENTS’ SPECIALIZATION IN FEDERAL COLLEGES OF EDUCATION, NORTH - WEST GEO-POLITICAL ZONE, NIGERIA

ABSTRACT

The purpose of the study was to determine the influence of socio-economic factors and gender on business education students‟ spe...

Read more
PROBLEMS AND PROSPECTS OF TEACHING SOCIAL STUDIES IN JUNIOR SECONDARY SCHOOLS IN NIGERIA

ABSTRACT

This study was carried out to examine the problems and prospects of teaching social studies in...

Read more
MOTHER’S TONGUE AND STUDENTS ACHIEVEMENT IN PHYSICS IN SECONDARY SCHOOLS IN MKPAT ENIN LGA

Background of the Study

Language is a powerful means of communication which has enabled us to be more d...

Read more
COMPARATIVE ANALYSIS OF TAP WATER COLLECTED FROM SELECTED AREA OF ENUGU METROPOLIS

ABSTRACT

The pipe borne water samples used for drinking in Enugu metropolis were analyzed phiscochemically using standa...

Read more
Share this page with your friends




whatsapp