ABSTRACT
This study examines the impact of marketing research on decision making. Specifically, the study examines whether the Nigerian Bottling Company make effective decision by employing marketing research, examines whether marketing research help the Nigerian Bottling Company in serving the customers better, examines whether the adoption of marketing research promote competitive advantage for Nigeria Bottling Company. The study employed the survey descriptive research design. A total of 30 responses were validated from the survey. The study adopted the balanced scorecard theory. From the responses obtained and analysed, the findings revealed that the Nigerian Bottling Company make effective decision by employing marketing research. Furthermore, marketing research help the Nigerian Bottling Company in serving the customers better. The study organizations must scan and research on their environment before making decisions and bench marking their competitors in order to act in response to any threats and opportunities. More so, organization must commit adequate resources into strategic marketing research. These resources must include materials; human input and technology to enable them strive for competitiveness and play a leading role in the industry.
Abstract
This study is on challenges besetting the effective teaching and learning of biology in secondary school. The t...
ABSTRACT
The crude plant gum from African Acacia sieberiana was purified and investigated for use as a matrix excipient for chloroquine p...
Abstract
Aspilia africana, (Pers) C.D. Adams; (Asteraceae), a semi perennial woody plant, commonly known as haemorrhage plant is widely d...
BACKGROUND TO THE STUDY
Education is the process of bringing desirable change into the behavior of human beings. It can...
Abstract
History has it that anything that the hand of Midas touched turned to gold. There is power in...
ABSTRACT
This study was carried out to examine the effect of two teaching methods of computer science o...
ABSTRACT
The purpose of the study was to determine the influence of socio-economic factors and gender on business education students‟ spe...
ABSTRACT
This study was carried out to examine the problems and prospects of teaching social studies in...
Background of the Study
Language is a powerful means of communication which has enabled us to be more d...
ABSTRACT
The pipe borne water samples used for drinking in Enugu metropolis were analyzed phiscochemically using standa...