ABSTRACT
This study examines the impact of marketing research on decision making. Specifically, the study examines whether the Nigerian Bottling Company make effective decision by employing marketing research, examines whether marketing research help the Nigerian Bottling Company in serving the customers better, examines whether the adoption of marketing research promote competitive advantage for Nigeria Bottling Company. The study employed the survey descriptive research design. A total of 30 responses were validated from the survey. The study adopted the balanced scorecard theory. From the responses obtained and analysed, the findings revealed that the Nigerian Bottling Company make effective decision by employing marketing research. Furthermore, marketing research help the Nigerian Bottling Company in serving the customers better. The study organizations must scan and research on their environment before making decisions and bench marking their competitors in order to act in response to any threats and opportunities. More so, organization must commit adequate resources into strategic marketing research. These resources must include materials; human input and technology to enable them strive for competitiveness and play a leading role in the industry.
Background of the Study
The Internet sprang from the cold war and technical rivalry between the USSR and the US. "W...
BACKGROUND OF THE STUDY
It has been observed in recent times that the role the environment play to a na...
ABSTRACT
This study was carried out on the antimicrobial properties of chlorine and alcohol disinfectants. Disinfectant...
ABSTRACT
Aeromagnetic data was analysed and used to delineate the structural features of the upper part of Nasarawa State of Nigeria whic...
ABSTRACT
This study was carried out on the impact of twitter ban on online social communica...
Abstract
The study investigates the regression analysis of national income and government aggregate expenditure in Niger...
ABSTRACT
Income inequality stalls economic growth with undesirable socio-economic consequences. Despite measures targeted towards reducin...
ABSTRACT
Tuberculosis (TB) is a serious infectious disease which is on increase since emergence of human immunodeficiency virus (HIV) lea...
ABSTRACT
Online loan technology is a service provided by financial institutions in cooperation with mobile phone operato...
STATEMENT OF THE PROBLEM
Nigerian Pidgin is a language just as English and there is enough room for bot...